Red Bull

Category Specialist - High Street & Value Retail - 6 Months FTC

⚪ Red Bull UK is currently recruiting for a Category Specialist - High Street & Value Retail on a 6 months FTC to be based in London, UK.

To drive Total Soft Drinks and Energy category sales and profit within High Street and Value retail customers, through externally-facing, practical Category Management initiatives and shopper understanding

Get the best-selling SKUs into more stores with more space and therefore put Red Bull in maximum danger of being sold!


🟡 All the responsibilities we'll trust you with:

Insights

  • Providing data-driven insights, analyses and recommendations to strategic customers that optimise long-term category growth by positively shaping strategy on: range & distribution, space, merchandising & availability and price & promotions
  • Providing insights, analyses and recommendations to NAMs that help to optimise Red Bull performance

Building relationships

  • Developing effective, credible relationships within strategic customers with buyers, Category Merchandising manager, Category Marketing Manager and the team

Strategic vision

  • Aligning all activities and plans with the Red Bull category vision and strategic growth drivers
  • Delivering channel-wide initiatives that help to deliver Red Bull Strategic objectives

Testing and trialing

  • Designing, implementing and measuring trials that test category building initiatives

🟢 Your areas of knowledge and expertise

that matter most for this role:

  • Proven experience in a category, sales or retail function – customer facing experience desirable

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