Why do we need diversity?

You might be getting asked more than ever this year why your business needs to focus on increasing diversity.

Hiring manager and senior leadership love their stats.

So I wanted to share 12 with you to help make your case.

Before we get into that don’t miss our upcoming LinkedIn live on Everything you wish you knew about neurodiversity in hiring Theo Smith Thurs Nov 6th 3pm UK.

🎯 More Diversity More Customers

• Up to 50% of customers’ purchasing decisions are influenced by an organisation’s support for equality (Deloitte)
• 57% of consumers are more loyal to brands that commit to addressing social inequalities (Deloitte)
• 64% of consumers were motivated to take action by an inclusive ad (Purple Goat)
• Inclusive ads increase purchase intent by 23% (Microsoft)
• 53% of UK people say their purchase decisions are influenced by a brand’s diversity and inclusion efforts (Kantar)
• 49% of Gen Z stopped purchasing from a brand that did not represent their values (Microsoft)
• Consumers are four to six times more likely to buy from and champion a brand with a strong sense of purpose (Forbes)
• 💰 More Diversity More Money
• Diverse management teams achieve 19% higher revenue (BCG)
• Diverse companies generate 2.3 times higher cashflow per employee (Forbes)
• Diverse companies are 36% more profitable (McKinsey & Company)
• Diverse companies are 70% more likely to capture new markets (Harvard Business Review)
• Diverse organisations generate a 66% higher return on equity (Deloitte)

If you want more blogs like this you should sign up to our TA Tribe newsletter.