Social Community Specialist (6 Months FTC)

⚪ Red Bull UK is currently recruiting for a Junior Social Media Specialist (6 Months FTC) to be based in London, UK.

Your role is to build online advocacy for Red Bull in the UK. You will communicate with British consumers via social media, building product & brand love with both new & existing consumers.

You live and breathe social media. You will build an army of fans with a mix of insight-led content creation, community management and reactive engagement.

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🟡 All the responsibilities we'll trust you with:

Build Fandom

• Develop engagement strategies that turn followers into fans and product advocates
• Deepen the emotional connection between consumers & Red Bull in the UK
• Foster a proactive community of Red Bull brand & product advocates in the UK

Community Management

• Embody the Red Bull tone of voice & brand personality online
• Respond with wit, positivity & human emotion to consumers
• Surprise & delight consumers with creativity, bespoke activations & Red Bull product
• Manage the logistics of product delivery in a compliant way

Reporting & Insights

• Understand how the internet feels & speaks about Red Bull in the UK
• Develop insight-led approaches to encourage internet conversation
• Report on the performance of community management activity
• Drive an uptick in engagement on both Red Bull and consumer channels

Content Creation

• Create viral and creative social media content for our brand & product
• Deliver best in class social media performance and audience impact
• Ensure all output abides by company brand guidelines

Platform Growth

• Grow social media platforms through strategic publishing
• Driving views, engagement & follower growth with UK consumers

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🟢 Your areas of knowledge and expertise

that matter most for this role:

• Proven success in increasing engagement from high reach social media (= millions of followers)
• Proven success in producing viral social media content (= millions of views)
• Excellent communication, presentation, and interpersonal skills.
• Ability to work independently and as part of a team with strong time management skills.
• Commitment to Red Bull Values: Be Yourself, Go Beyond, Get Involved & Open & Honest
• Strong written communication and accuracy, with a keen editorial sense
• Innovative, creative and entrepreneurial mindset and a hunger to break the internet
• Confident in presenting strategies and influencing key decision-makers
• A determination to experiment and try new things

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